Toyota’s Everyday Heroes: Spotlight on Community Advocacy in Sports for Women

Celebrating Community Impact Through Sports

Last week, the 2025 espnW: Women + Sports Summit in Ojai, California, brought together trailblazers in women’s sports, including Toyota's recognition of the latest class of Everyday Heroes. This initiative highlights individuals who are engaging in their communities by creating opportunities and programs for women and girls in sports.

Toyota's commitment to sports and empowerment resonates with its long-standing partnership with espnW, marking 13 years of collaboration at the summit. As part of this recognition, Everyday Heroes Jessica Carter and Amberly Klam were honored for their significant contributions aimed at improving access and creating pathways for young female athletes.

Who Are the 2025 Everyday Heroes?

Jessica Carter from HER Sports in Troy, Virginia, has actively worked to ensure that girls have equal opportunities in athletics. Founded during the pandemic, HER Sports has expanded from a small virtual project into a large-scale initiative serving around 400 girls. Through various programs, such as competitive basketball leagues and developmental workshops that integrate emotional and mental wellness, HER Sports is transforming lives one girl at a time.

In Austin, Texas, Amberly Klam established Texas Fury, which offers competitive flag football programs for girls. Noticing a gap in the community for young girls interested in sports, Klam has seen her initiative flourish, with teams now competing in both 5v5 and 7v7 formats. Her leadership has paved the way for many participants to secure scholarships and compete at high levels—a testament to her dedication and vision.

Why This Initiative Matters

Recognizing community heroes like Carter and Klam emphasizes the importance of grassroots efforts in sports. These individuals serve as the bridge to a more inclusive athletic landscape, pushing against societal barriers and fostering environments where girls can thrive. As an automotive repair shop owner, consider how you might parallel this initiative in your area. Could you host local sports events, sponsor youth programs, or create a community scholarship fund for aspiring female athletes?

The Broader Impact of Sports on Women

Women's sports have been gaining momentum and recognition over the years, thanks in part to initiatives like Toyota's Everyday Heroes. The empowerment of women in sports translates to more than just accolades; it plays a crucial role in building self-esteem, fostering teamwork, and creating supportive networks. As someone within the automotive industry, realizing how pivotal these victories are for societal change can reflect positively on community engagement, enhancing your shop's reputation.

Moving Forward Together

The investments in women's sports by major companies and grassroots organizations alike create ripple effects throughout communities. Each story of success from these Everyday Heroes contributes to a larger movement toward gender equality in sports and beyond. As repair shop owners, we can learn and be inspired. Let’s reflect on how these values of equality, community, and empowerment can manifest in our own businesses and communities.