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3 Minutes Read

Discover How Northwood University Students Elevate the International Auto Show

Students celebrate automotive innovation at the vibrant International Auto Show.


The Exciting Future of the Automotive Industry Awaits

As the Northwood University International Auto Show gears up for its much-anticipated comeback, the showcase promises not just to be an amazing display of cars but a true elevation of what an automotive event can be. Set for September 19-21 in Midland, Michigan, attendees can look forward to over 300 vehicles from more than 74 brands, a considerable increase in aftermarket participation, and the inclusion of five new original equipment (OE) brands, including notable names like Aston Martin and Harley-Davidson.

A Show Elevating Energy and Experience

The theme for this year's show, "Elevate," embodies the scale of ambition Northwood's students are aiming for. According to Katrina Ness, the NUIAS General Chair, this event transcends traditional car shows, transforming it into a powerful platform that connects students with current industry trends. Eddie MacNellis, the Aftermarket Chair, highlights the infusion of energy in performances and exhibitions, indicating that automotive innovation will be at the forefront of the exhibition.

Support for Future Automotive Leaders

This unique event is not only an exhibition but a training ground as well. Dr. David Oventhal, a key figure at Northwood University, emphasizes that the event allows students to engage fully in planning and execution, parallel to real-world automotive careers. This hands-on experience fosters connections between students and potential employers, enabling them to cultivate essential leadership and operational skills early in their careers.

Exquisite Displays of Automotive Brilliance

Among the highlights of this year's show are the displays like the Winkleman Collection featuring the Ferrari LaFerrari and the Koenigsegg Agera RS. Additionally, the showcasing of the Hennessey Venom F5—a hypercar that pushes the boundaries of design and speed—will likely captivate enthusiasts and casual attendees alike. The Exotics at Morey Plaza section promises an astonishing showcase of rare hypercars, making it a must-see for any automotive aficionado.

Community Connection: More Than Just Cars

The NUIAS serves as a community hub, blending industries with family-friendly entertainment. Attendees can enjoy live music, auto show merchandise, and engaging activities for all ages. This multifaceted approach ensures that the event is approachable and enjoyable, drawing in automotive enthusiasts of all kinds while promoting industry connections among students, professionals, and families.

Engagement and Impact: Supporting Local Economies

By attracting crowds, the Northwood University International Auto Show also plays a crucial role in supporting local economy dynamics. Such events increase foot traffic to local businesses and foster a sense of community spirit, which is beneficial for both the automotive industry and neighboring establishments. It's an opportunity for repair shop owners and vendors to network and build relationships that could fuel future collaborations.

No Charge to Attend: A Unique Opportunity for Auto Enthusiasts

Notably, attendance is free, allowing everyone—from seasoned automotive experts to curious families—to experience the excitement. The show runs from noon to 8 p.m. on Friday, September 19, from 9 a.m. to 6 p.m. on Saturday, and from 9 a.m. to 4 p.m. on Sunday. This open-access approach gives an inclusive touch to the automotive festivities, ensuring that it remains a premier event accessible to all.

Mark your calendars and prepare for an unforgettable experience that not only showcases cutting-edge vehicles but reinforces the next generation's role in the automotive alliance. This is the time to engage with future leaders and witness firsthand how the industry's next wave is being cultivated right here.


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